Browsing by Author "Demirdelen, Ozan"
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An examination of brand identity and brand image relationship: An analysis on Hanimeller
Demirdelen, Ozan (Kadir Has Üniversitesi, 2018)This thesis aims to explore how brand identity created and how this identity communicated to do consumers in order to create planned image at consumers. Brand is one of the most valuable commercial assets of companies; ...